UNDER THE HELMET PRODUCTIONS AND WARREN/NELL ENTERTAINMENT ARE PROUD TO ANNOUNCE THE ARRIVAL OF THE ULTIMATE VIDEO ON LACROSSE, "UNDER THE HELMET: ONLY THE STRONG SURVIVE". THE OLDEST RECORDED TEAM SPORT IN HISTORY IS ALSO THE FASTEST GROWING SPORT IN AMERICA. "UNDER THE HELMET" WILL GET INTO THE MINDS OF SOME OF THE BEST LACROSSE PLAYERS AND COACHES OF THE PAST, PRESENT AND FUTURE TO FIND OUT WHAT IT TAKES TO BECOME THE BEST. UP CLOSE AND PERSONAL INTERVIEWS COMBINED WITH FAST PACED HIGHLIGHTS AND LIVE ACTION ARE SURE TO KEEP LACROSSE ENTHUSIASTS OF ANY AGE INFORMED AND ENTERTAINED.

"UNDER THE HELMET" IS THE BRAIN CHILD OF FORMER COLLEGIATE NATIONAL CHAMPION (NAZARETH COLLEGE, 1992), CURRENT U.S.C.L.A. PLAYER AND COLLEGE HEAD COACH BRENT COYE. "I WANTED TO MAKE THE ULTIMATE VIDEO FOR LACROSSE PLAYERS AND THEIR FANS. HAVING PLAYED AND COACHED ALL OVER THE WORLD, I

HAVE YET TO SEE THE DEFINITIVE VIDEO LACROSSE ENTHUSIASTS COULD CALL THEIR OWN. I WANTED TO MAKE A VIDEO THAT WAS INDICATIVE OF THE ATTITUDE, ATHLETISIM AND DESIRE POSSESSED BY THE GAME'S BEST". BRENT COYE, PLAYED COLLEGE,CLUB, AND PRO LACROSSE ,AS WELL AS COACHING INTERNATIONALLY. HE NOW IS CURRENTLY A HEAD JUNIOR COLLEGE COACH. " I WAS FORTUNATE ENOUGH TO HAVE BEEN FRIENDS OR TEAMMATES WITH SO MANY OF THE GAMES BEST PLAYERS I FELT I COULD MAKE THIS PROJECT A REALITY." COYE FELT THAT THERE WAS NO TRUE BEHIND THE SCENES LACROSSE FILM. " ONE DAY MY ROOMATE, WHO IS A HIGH SCHOOL COACH CAME HOME WITH A VIDEO ON LACROSSE( WHICH SHALL REMAIN NAMELESS) AND AFTER VIEWING IT I SAID THATS IT ; IF THIS IS THE BEST THING OUT, ITS NO WONDER WE ARE NOT AS BIG AS WE CAN BE AS A SPORT." THE FIRST THING COYE DID WAS CALL ON FORMER CLUB TEAMMATE CHARLIE LOCKWOOD AND FRIEND TIM SOUDAN, BOTH TWO TIME U.S.A. TEAM MEMBERS AND ASK THEM FOR THEIR INVOLVEMENT IN HIS PROJECT. BRENT ALSO CALLED FRIEND AND COLLEAGUE BILLY DAYE AND WITH THEIR INVOLVEMENT STARTED TO PIECE TOGETHER WHAT HOPES TO BE THE BEST VIDEO ON LACROSSE EVER MADE.

IN 1999, BRENT CALLED UPON FILMMAKER AND LIFE-LONG FRIEND CHAD NELL AFTER VIEWING HIS AWARD WINNING FEATURE FILM "RHINOS". CHAD, ALONG WITH PARTNER ADAM WARREN, HAVE MADE DOCUMENTARIES ON OTHER EMERGING SPORTS SUCH AS NO HOLDS BARRED FIGHTING "BLOOD, SWEAT, & TEETH" "RAGE IN THE CAGE" AND SURFING "MINDLESS SUMMER". "WE LOVE THE OPPORTUNITY TO GIVE SPORTS THAT DON'T RECEIVE THE NATIONAL ATTENTION THEY DESRVE THE CHANCE TO VOICE THEMSELVES. HAVING GROWN UP ON THE WEST COAST, I HAD NEVER KNOWN MUCH ABOUT THE SPORT. BUT AFTER BEING INTRODUCED TO THE ACTION FIRST HAND AND SEEING THE ENTHUSIASM THAT THE PARTICIPANTS IN THE FILM EXPRESSED, IT WASN'T HARD TO JUMP IN FULL STEAM AHEAD" SAYS NELL.

LOOK FOR "UNDER THE HELMET: ONLY THE STRONG SURVIVE" EVERYWHERE LACROSSE PRODUCTS ARE SOLD THIS SUMMER.